Privacy Policy
Last updated: January 2025
Establishes Project Pixel’s commitment to data privacy and transparency, aligning with GDPR and UK data protection standards.
1. INFORMATION WE COLLECT
At Project Pixel, we collect and process data to deliver smarter, more efficient advertising experiences for both our clients and couriers. We only gather the information necessary to provide our services securely and effectively.
We may collect the following types of data:
- Personal identification information: name, email address, and phone number.
- Business information: company name, industry sector, campaign preferences, and billing details.
- Courier and operational data: delivery activity, GPS location, and device connectivity for Pixel Bag operations.
- Usage analytics: engagement metrics, ad impressions, dwell time, and system interactions through our platform or app.
- Technical data: IP address, browser type, and cookies (for website performance and
analytics).
Clarifies what information Project Pixel collects across both advertiser and courier platforms, ensuring transparency about personal and operational data.
2. HOW WE USE YOUR INFORMATION
The information we collect helps us maintain an efficient, compliant, and intelligent advertising ecosystem.
We use your data to:
- Operate and improve our advertising and courier management services.
- Process campaign activity, courier payments, and client billing.
- Communicate service updates, technical notices, or support responses.
- Generate anonymised analytics for performance evaluation and AI training.
- Monitor security and prevent fraudulent or unauthorised access.
- Comply with regulatory obligations and data protection laws.
Defines how Pixel uses collected data to deliver value, ensure compliance, and improve service quality through AI analytics and operational efficiency.
3. INFORMATION SHARING
We do not sell, rent, or trade your personal data. Your information is only shared when necessary for legitimate purposes.
Data may be shared:
- With your explicit consent, for purposes such as marketing or partnerships.
- With trusted service providers who assist in operating our systems, analytics tools, and payment processing.
- To comply with legal obligations or respond to lawful requests by authorities.
- In business transitions, such as mergers, acquisitions, or asset transfers where the same privacy safeguards will apply.
Outlines limited, lawful, and transparent circumstances where Project Pixel may share user data.
4. DATA SECURITY
We use advanced technical and organisational measures to protect your information from unauthorised access, alteration, or loss.
Our security practices include:
- End-to-end encryption for data transmission and storage.
- Multi-layer authentication and restricted data access for staff.
- Regular vulnerability assessments and security updates.
- Continuous monitoring for suspicious or unauthorised activity.
- Employee training on privacy, confidentiality, and GDPR compliance.
Describes Project Pixel’s strong cybersecurity standards and commitment to safeguarding personal and operational data.
5. YOUR RIGHTS
Under the UK General Data Protection Regulation (UK GDPR) and applicable privacy laws, you have the right to control how your data is used.
You may:
- Access the personal data we hold about you.
- Request correction of inaccurate or incomplete data.
- Request deletion of your data where legally applicable.
- Restrict processing under certain circumstances.
- Request data portability in a structured, machine-readable format.
- Object to certain types of processing, including automated decisions.
To exercise your rights, contact us using the details below. We respond to verified requests within 30 days, in line with GDPR requirements.
Informs users and couriers of their rights under GDPR and how to exercise them directly with Project Pixel.
6. CONTACT US
If you have any questions about this Privacy Policy, your data, or how it’s used, please contact our Data Protection team.
Contact Details:
info@joinprojectpixel.com
Project Pixel Ltd
85, Great Portland Street
London
W1W7LT
We are committed to resolving privacy concerns quickly and transparently.
Ensures direct communication channels for privacy-related requests and compliance inquiries.