Features | Traditional OOH | Project Pixel | Social Media ads | Influencer Collab |
|---|---|---|---|---|
CPM/ROI | Expensive
| Competitive & flexible
| Escalating
| Risky ROI
|
Social Impact | None
| Pays individuals
| None
| None
|
Cultural Cool | Corporate
| Street-level, hype-ready
| Saturated
| Sometimes |
Mobility | Fixed locations
| Follows foot traffic
| Digital only
| Platform-bound
|
Audience Authenticity | Hard to measure
| Worn by real people
| Often broad
| Can feel forced
|
Geo + Time Targeting | Static zones
| Hyper-precise
| Yes | Rarely
|
Real-Time Analytics | Limited
| Live dashboard
| Yes
| Vague |
A People-Powered Product
We equip everyday walkers, riders and city-dwellers with smart bags that run dynamic ads—and pay you to just do your thing.
People's Choice
Respect earns attention. We want to do both.
When we eat, they eat. Simple as that.
Your campaigns directly support the individuals displaying your ads.
Real people. Real income. Real impact for local communities. This is exactly what ESG was built for - get with it.
We Give People the Power to Say No. (Or Yes)
Our walkers can filter out campaigns that don’t align with their values.
Show consumers that you listen, respect and empower their choices. Personal agency meets corporate approval.
We Respect their Culture, Always.
From language and humor to visuals and values. Ads that land right.
We want campaigns that fit into the rhythm of each city. No tone-deaf messaging. No cultural misfires.
Synchronicity to them. Strategy to you.
With Project Pixel, your ads move and evolve with the flow of each day.
Place ads exactly where behavior meets buying decisions. Used strategically, you'll see an uptick in conversions.
Move Beyond Static Media.
Pixel brings the precision of online advertising into the physical world.
Every campaign is dynamic, measurable, and optimized in real time no guesswork, no waste.
Feature Highlights:
Upload
Adapt
Data
Deploy
Measurement
Data-Driven Reach
See where your audience actually is, not where you hope they’ll be.
AI-Powered Optimization
Creative and delivery patterns adjust automatically for time, location, and engagement levels.
Verified Impact
Each bag transmits real-time impressions, dwell data, and scan results to your dashboard.
Improve ROI
Receive insights on performance of campaigns and adjust strategy to improve your ROI.
Proof, Not Promises.
Pixel campaigns outperform legacy out-of-home on every key metric.
Impressions generated in pilot campaigns
Average engagement lift
Web traffic increase for partner brands
Live pilot campaigns completed across London
Every campaign generates granular analytics, impressions by zone, QR scans, route heatmaps, and user-generated buzz.
It’s out-of-home that behaves like digital, and proves it.
Your Command Centre for the Real World.
The Pixel Dashboard gives brands total control. Upload creatives, monitor active routes, and measure performance all in one place.
Dashboard Highlights:
Campaign setup in under 5 minutes
Live impression count and reach visualization
Zone heatmaps and dwell-time tracking
QR code scan attribution
Multi-campaign management
Simple Setup.
Immediate Results.
1.
Upload Your Campaign(s)
Use the Pixel Portal to upload your ads and select campaign zones. Our AI system automatically adapts content for time of day, zone density, and visibility.
2.
Deploy Across the City
Your campaign is activated instantly across our verified network of couriers, ensuring continuous exposure in high-traffic areas.
3.
Track and Optimise
View real-time analytics, impressions, dwell-time heatmaps, and zone-by-zone performance, all powered by Pixel’s adaptive AI dashboard.
You don’t need to rewire your ad stack either Pixel fits right into your existing marketing workflow.
Campaigns That Walk the Talk.
See how leading brands used Pixel to connect with urban audiences in motion.
Umi
eSIM
Ordinato
Recruitment Agency.
